CEG; Fred Croshal’s Story


CEG is THE premiere music marketing and project management company, that provides an infrastructure like any major record labels offer to artists, managers, record labels, and corporate brands. CEG was founded in 2003 by Fred Croshal:

Fred Croshal is a 40-year music industry veteran and founder/CEO of Croshal Entertainment Group, one of the premiere independent music-marketing companies in the industry.

Croshal began his career as a retail sales representative at local record stores in the San Francisco/Bay Area before securing his first position at CBS Records. Soon after he obtained executive positions at Sony Music Distribution and Columbia Records, working with artists such as, Michael JacksonPearl Jam, Bruce SpringsteenMariah Carey, Stevie Ray Vaughan and many more. In 1996, Madonna hired him at the Maverick Recording Company, where he soon became General Manager, overseeing all departments including; Sales, Press, Radio, Marketing, Creative, etc. on a daily basis. At Maverick Recording Company Croshal was able to build and nurture the careers of artists like Alanis Morissette, Deftones, CandleboxMichelle Branch and more.

In 2003, Fred took his vast knowledge of sales, marketing, and promotions and founded Croshal Entertainment Group, a marketing and management company that could provide an infrastructure and alternative way for artists to release their music competitively. Croshal Entertainment Group has sold upwards of 6 million records independently to date and has helped guide releases from artists like Jackson BrowneBonnie RaittHerb AlpertCollective SoulGnarls BarkleyJason MrazCrosby, Stills, and Nash and many more. In 2017, Fred was featured as one of Billboard magazine’s “Indie Power Players,” a short list of top influential music professionals leading the industry.