CEG
The Croshal Entertainment Group is an LA-based entertainment company, established in 2003. CEG is a "hybrid" entertainment company that provides full service, management and marketing services to artists, labels, management companies and corporate brands. We have worked with some of the biggest names in the music industry, and always strive to protect the artists vision, integrity, and brand. In our 8-year history, we have helped our artists/clients maximize their potential and with our marketing services have helped them in selling over 4 million records and creating new revenue streams. We have helped them earn gold and platinum sales awards, and have become the go-to source for the independent releases of music.
Fred Croshal Founder and CEO of CEG, Fred Croshal possesses more than 30 years of experience in the music industry. As a cutting edge executive, Croshal worked his way up through the ranks and helmed some of the most prominent music companies in the industry. Croshal founded CEG in 2003, a company that provides management for the multi-platinum band Collective Soul, the chart-topping rock band, New Found Glory, and the country duo, Nik & Sam. He also provides marketing and consulting services, as well as his unique model for the “virtual label” (a first in the business) to successfully and profitably release independent music from a list of high-profile clients.
After launching his career in retail, Croshal’s first executive position was at CBS Records in San Francisco. Holding the title of Account Service Representative, Croshal’s knowledge of merchandising, inventory and maintenance of retail accounts enabled his promotion to Sales Representative, where he was responsible for annual sales of approximately $20 Million. After receiving multiple sales awards including Sales Representative of the Year in 1987, Croshal was promoted to southwest Sales Manager of Sony Music Distribution. Based in Dallas, Texas, Croshal managed a staff of 75 that generated over $150 Million in annual revenue. He was soon called to Los Angeles to oversee the Southern California staff for Sony Music Labels. Working with a roster of legendary artists such as Michael Jackson, Pearl Jam, Bruce Springsteen, Barbara Streisand and Stevie Ray Vaughan (amongst others), Croshal initiated some of the most stellar sales campaigns to date and helped generate hundreds of millions of dollars for the company. Croshal’s accomplishments quickly elevated him to Vice President of Sales for Sony Music prior to joining Maverick Recording Company in 1996.
As Senior Vice President of Sales & Marketing of Madonna’s record label, Maverick Recording Company, Croshal helped develop the careers and the marketing campaigns for groundbreaking artists such as Alanis Morissette, The Deftones and Michelle Branch as well as successful soundtrack projects such as Austin Powers, The Matrix and The Wedding Singer (amongst others). His expertise and leadership was soon recognized and Croshal became General Manager of the highly successful boutique label in 2000. As a creative leader of Maverick, he nurtured the careers of many of today’s top artists and developed long-term relationships with major partners in every sector of the music and entertainment industry. As a “hands on” businessman, he was responsible for budgeting and forecasting the financial outlook of Maverick, producing revenues of more than $100 million per year.
Fred has also expanded his professional career into the educational field, sharing his experience at a number of speaking engagements at several institutions and special events, such as; The Wharton School of Business in Philadelphia, USC, UCLA, South by South West Conference, Billboard Film & Music Conference, and many more.
After launching his career in retail, Croshal’s first executive position was at CBS Records in San Francisco. Holding the title of Account Service Representative, Croshal’s knowledge of merchandising, inventory and maintenance of retail accounts enabled his promotion to Sales Representative, where he was responsible for annual sales of approximately $20 Million. After receiving multiple sales awards including Sales Representative of the Year in 1987, Croshal was promoted to southwest Sales Manager of Sony Music Distribution. Based in Dallas, Texas, Croshal managed a staff of 75 that generated over $150 Million in annual revenue. He was soon called to Los Angeles to oversee the Southern California staff for Sony Music Labels. Working with a roster of legendary artists such as Michael Jackson, Pearl Jam, Bruce Springsteen, Barbara Streisand and Stevie Ray Vaughan (amongst others), Croshal initiated some of the most stellar sales campaigns to date and helped generate hundreds of millions of dollars for the company. Croshal’s accomplishments quickly elevated him to Vice President of Sales for Sony Music prior to joining Maverick Recording Company in 1996.
As Senior Vice President of Sales & Marketing of Madonna’s record label, Maverick Recording Company, Croshal helped develop the careers and the marketing campaigns for groundbreaking artists such as Alanis Morissette, The Deftones and Michelle Branch as well as successful soundtrack projects such as Austin Powers, The Matrix and The Wedding Singer (amongst others). His expertise and leadership was soon recognized and Croshal became General Manager of the highly successful boutique label in 2000. As a creative leader of Maverick, he nurtured the careers of many of today’s top artists and developed long-term relationships with major partners in every sector of the music and entertainment industry. As a “hands on” businessman, he was responsible for budgeting and forecasting the financial outlook of Maverick, producing revenues of more than $100 million per year.
Fred has also expanded his professional career into the educational field, sharing his experience at a number of speaking engagements at several institutions and special events, such as; The Wharton School of Business in Philadelphia, USC, UCLA, South by South West Conference, Billboard Film & Music Conference, and many more.
Toni Croshal Before taking on the role of mom and housewife, Toni Croshal started in cable TV for Western TV Cable in San Francisco. She then moved on to TCI Cable in San Mateo where she worked in the service and repair department dispatching repair calls to the field staff. After years of taking care of her children and learning as the wife of a successful executive the inter-workings of the music industry, Toni decided to team up with her husband and create Croshal Entertainment Group in 2003. As the co-owner, CFO, and office manager she is responsible for overseeing all office needs and tasks that the project managers and interns are assigned. Aside from her managerial duties, Toni is renowned for her exceptional cuisine and DIY projects.
Kristen Worden-Harris Kristen Worden-Harris joined the music business in 1994 after graduating with a BA in Marketing from Cal State Long Beach. After interning at Atlantic Records, Kristen worked in artist management for the better part of 12 years. During that time, she worked with such notable artists as Blink 182, Angels and Airwaves, New Found Glory, Tool, and Queens of the Stone Age. Kristen also toured with the infamous Lollapalooza Festival from 1995-1998 working directly with festival organizers in the selection of artists. Kristen has been with CEG since 2007.
Jimmy Brunetti An honors graduate of Boston University’s School of Management and musician for 16 years, Jimmy Brunetti began working with CEG in 2006. Jimmy is the acting day-to-day manager for multi-platinum rock band Collective Soul, and cares for the band’s ADA-distributed record label, El Music Group. He also handles the daily operations of Jackson Browne's Inside Recordings imprint, as well as David Crosby and Graham Nash's Blue Castle Records. Jimmy oversaw the release of the breakout 2007 album Elliott Yamin (which set a Billboard record for highest independent debut in the history of the chart – #3 on the Top 200 – and was RIAA certified gold).
Jimmy has helped release records from artists including Collective Soul, Jackson Browne, Tommy Lee, Smokey Robinson, The Doobie Brothers, Elliott Yamin, Wes Borland (Limp Bizkit), and Filter. He has also worked alongside American Idol’s Randy Jackson to release the soundtracks from the 2010 Walmart/P&G movies Secrets Of The Mountain and The Jensen Project.
Jimmy has helped release records from artists including Collective Soul, Jackson Browne, Tommy Lee, Smokey Robinson, The Doobie Brothers, Elliott Yamin, Wes Borland (Limp Bizkit), and Filter. He has also worked alongside American Idol’s Randy Jackson to release the soundtracks from the 2010 Walmart/P&G movies Secrets Of The Mountain and The Jensen Project.
Kirbie Croshal Kirbie Croshal has grown up in the music industry, watching and following in her father’s footsteps over the years. She is a graduate of Agoura Hills High School (2010). Kirbie is a full-time employee at CEG working as a Jr. Marketing Director, Social Networking Director, and Administrative Assistant.
Stuart Krock Stuart Krock is a recent graduate of California Lutheran University, (2011) with a B.A. in Marketing Communications. In February 2011 Stuart started as an intern at Croshal Entertainment Group. Stuart is presently a Jr. Social Networking Director and an Administrative Assistant.