label services
Croshal Entertainment Group’s label services represent the gold standard for independent music releases in today’s evolving industry. We work closely with each client to build a fully functional record label that is entirely artist-owned. From facilitating global distribution to executing tailored marketing campaigns, our approach mirrors the strategies and impact of a major label release—while keeping the artist fully in control.
Artists who partner with CEG retain complete ownership of their music, direct the vision and strategy behind their releases, and keep 100% of their profits. To date, our label services have helped clients sell over 6 million albums independently worldwide—and that number continues to grow.
This service is best suited for established artists and clients with larger budgets who are ready to invest in high-level, professional campaigns.
what is label services
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• Plan and manage the overall marketing strategy and timeline, in coordination with client
• Execute all sales and marketing initiatives
• Obtain visibility at digital/online stores (iTunes, Amazon, etc.) and pitch for playlists and features at streaming partners (Spotify, Apple Music, etc.)
• Optimization of all social platforms (Facebook, Twitter, Instagram, YouTube, Website, Spotify for Artists, etc.)
• Create and manage all consumer advertising campaigns
• Compile and circulate weekly marketing updates to the team
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• Assemble an outsourced team to handle art/production, radio promotion, publicity, social media, music licensing, photo/video shoots, etc. (if needed)
• Oversee and direct all team members with client, and facilitate communication between all team members
• Oversee and obtain approvals (from client) for all artwork and assets used in the campaign, organize and deliver all approvals to team members
• Utilize our extensive contact list to create opportunities for the artist
• Work with distributor on a daily basis, plan and execute retail marketing programs for physical releases
CEG handles the following Sales functions:
• Set up releases with distributors, delivering all metadata and assets required to meet deadlines
• Overseeing the entire manufacturing process and delivering finished goods to distributors